I am sangeeta,
VISUAL, UI, INFORMATION ARCHITECT, WEB DESIGNER, PROTOTYPER, SERVICE DESIGNER, USER RESEARCHER, INTERACTION DESIGNER, STRATEGIST, ACCESSIBILITY ANALYST, DESIGN LEADER ….
a product designer
…who enjoys solving complex ambiguous problems using design tools. I obsess over data, research, teamwork and aligning UX with business strategies. I have spent many hours on the intangibles, like developing landscape models, workshopping for clarity or understanding systems that impact design. I use storytelling and user advocacy to influence decisions. I enjoy mentoring junior designers. Discover more about me and my work here!
DESIGN WORK
-
Early Work
I started my career in visual design branding and web design for global non profits transitioning to IBM as a solution designer, learning the intricacies of UX design.
-
Recent Projects
I have been leading product design in complex healthcare spaces for the past 8+ years. The most critical skill here is leading the team from ambiguity to clarity
-
Case Study
A deep dive into Omnicells complex medication management system that fed into the cloud based operations and analytics platform as well as autonomous pharmacy vision.