Early Work
My career started as a design consultant for prominent nonprofits like the United Nations and Habitat for Humanity, developing brand standards and web portals. This work honed my skills in visual communication and understanding diverse user needs. At IBM, I transitioned to a solution designer, creating B2B portals that streamlined complex processes into efficient online applications, enhancing team efficiency and reducing costs, which earned us an ROI award. Leveraging this experience at Lenovo, I joined the ThinkSystems team, improved the Out of Box Experience for Lenovo Think Systems, gaining recognition at CES for the X1 Carbon. This work serves as a reminder of my humble beginnings and fuels my drive to excel in every project.
Identity Design | Habitat for Humanity, 2005
Role: Design Consultant working with the in-house design team to design the international brand standards.
Duration: 12 months
Project Team: Design Director, Designers and Outreach team
Problem: Redesign the identity for HFHI, and create standards document to communicate with volunteers and teams worldwide on how to follow these standards.
Solution: Built an elaborate branding package for all satellite offices and regional headquarters. I extended the branding to the Jimmy Carter Work Project for Asia Region.
B2B Tools | IBM, 2009
Developed sales tools to streamline manual processes such as SOW creation, facilities management, and data center ticketing.
Role: Solution Designer/User Researcher
Team: Dev team, business stakeholders and SMEs. Conducted UX workshop to align teams.
Challenge: The primary challenge was to understand and document manual processes, through user research & enhancing efficiency.
Solution: For the Electronic Contract Automation project, we designed a digital role-based SOW creation and signing process. This was the first project to follow the formal UCD, UX process at IBM.
Lenovo Think Systems - Out of Box Experience & Native Apps, 2014
Role: Usability Analyst
Team: Part of the Think System Preload team, collaborating with external vendors and MS windows team.
Problem: Lenovo Think systems came loaded with vendor applications and not clear instructions on initial set up. This caused a drop in the NPS scores.
Solution: conducting heuristic studies and usability analysis to improve and create standards for the out of box experience for Think SystemsWorked with in-house design team to improve usability for initial system setup and overall experience. Allowed for easy removal of vendor apps upfront during setup and worked with vendors to remove preloaded apps if they did not meet usability standards.
